Making a startup is not that easy. It might seem cool, awesome, or you name whatever. But in fact, some startups are trying so hard to sustain. One of the ways is doing marketing massively. Even though they have no budget, they push it to look incredible. So, their market will believe that their company is trusted. However, marketing is not always costly. Thus, we share with you the ideas of low cost marketing strategy plan suits for every startup.
Before you follow our tips below, please make sure that you have a solid team. You have to be in one goal, so doing this strategy doesn’t feel hard. It is challenging indeed, but it doesn’t mean you cannot achieve what you have set as the goal. Be realistic for the target, then try to do these low cost marketing strategy plan below:
1. Social Media Activity
Having a social media account is a must for business. There are two types and you must make the business account version. When people already knew your social media account, it is easier to create the activity. It is known as “gimmick”. Try to make a contest will be great to increase market awareness. You can also give a challenge, then prize the winner with your product sample or special discount. These ways are proven effective to gain your sales too.
2. Join Event
Let your PR does their job. If you don’t have people specialized for PR, then it should be done by the marketing team. Find the event schedule around your target market. It could be based in a community event, regional exhibition, or group gathering. Also, see the calendar, it might be a special day to celebrate. For example, Valentine’s Day, Halloween, and many others.
As a startup, it is okay not having a website. But at least you have a blog where your customers can explore you. See if is it done great with the SEO? If you cannot find your site on the first Google page, then there is something to do with your site or blog. Create a visible and credible content. Explore how to get your page on the first rank. SEO is something you can learn and manage by yourself.
4. E-mail Marketing
It is one of the best low cost marketing strategy plan, even you are the startup or the big company. Sending e-mail marketing doesn’t always need a high-cost. Actually, there are several providers that allow you to use it for free. Indeed, they limit the number of receivers. But, you can still see this as a low-cost tool for your marketing strategy. The preparations for this strategy are gathering customers’ e-mail, attractive content, and other integrated communications.
5. Referral Program
You need to have a separate budget to join this program. When you do a referral program, it means you give a commission for the publishers. The amount is based on your agreement with them. However, the referral program still costs you money and you need to put it in the marketing plan.
When you start your company, just believe that you could be a success even with a minimum budget. Money indeed matters for success. But it is not all about it. Be persistent and try those low cost marketing strategy plan above.